The mobile business is a ruthless one, known for leaving giants on their knees, desperate and willing to bend their principles to avoid the possibility of extinction. Just ask Nokia, BlackBerry, Sony, and HTC. And it has only grown more cutthroat with time. It’s no surprise, then, that more and more phone makers are thinking outside the box on how to market their products, often turning to e-commerce platforms to increase their profit margins and lower operating costs.
Lenovo A7000 to go on sale on Lazada PH May 21
Hands up if you’ve heard of the ASUS Zenfone 2, a strong candidate for smartphone of the year if value for money is of utmost importance? Yes, well, it’s about to face some serious challenge from a most likely source in the Far East. Meet the Lenovo A7000, a low-cost challenger in the mold of the Zenfone sequel, with its large HD display and rather beefy specifications, which includes LTE and a rear-mounted speaker that makes use of Dolby Atmos audio settings. The latter is a world first, according to Lenovo. Not that those settings make much of a difference …