The global smartphone market continues its path to recovery, with the International Data Corporation reporting a 4% year-on-year increase in shipments in the third quarter of 2024. This indicates a steady improvement from the slump of 2023, the market’s worst year in a decade, and marks five consecutive quarters of growth.
According to IDC, worldwide smartphone shipments reached 316.1 million units in Q3 2024.
Samsung retained its leading position with an 18.3% market share, driven by its AI-enhanced Galaxy models and the successful launch of its latest foldable phones, the Galaxy Z Fold6 and Galaxy Z Flip6. In the Philippines, the Fold6 is priced from P105,990 (around $1,846), while the Flip6 starts at P70,990 ($1,236).
Apple, on the other hand, shipped 56 million units and secured a strong second place with 17.7% market share. IDC said those numbers were fueled by sustained demand for previous iPhone models, particularly the iPhone 15, alongside the release of the new iPhone 16 series. The research firm also highlighted the impact of strategic promotions and the appeal of Apple Intelligence features in driving iPhone sales.
Chinese manufacturers Xiaomi, OPPO, and vivo completed the top five — in that order — with vivo demonstrating notable gains through proactive product launches. Favorable exchange rates in key Southeast Asian markets also contributed to the overall success of Chinese brands. The remaining smartphone brands captured a combined 32.8% global market share, shipping 103.7 million units.
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