The verdict is out: Shopee is 2021’s most tweeted e-commerce brand in the Philippines, according to Twitter.
The e-commerce platform took the second spot overall on Twitter’s list of 10 most-tweeted brands in the country, which was released as part of the latter’s Best of Tweets 2021 awards announced on December 14. The annual rundown aims to celebrate and recognize outstanding brands for their groundbreaking campaigns and engaging digital content.
Shopee Philippines director Martin Yu said, “We are pleased to be recognized as one of the most talked-about brands in the country by Twitter. As we welcome a new year, Shopee will push for excellence and increase engagement satisfaction not only in-app but on other platforms as well. This coming 2022, we will continue to improve our services to better tend to the needs of our consumers, sellers, and brand partners.”
As a platform that prioritizes making online shopping safe, fun, and engaging for everyone, Shopee regularly engages with its users on social media through relatable posts with timely content. During big campaigns, it dominated the Twitter world with the appearance and performance of K-pop idols, which resulted in being in the top trending hashtags locally and nationwide.
Shopee also drives online conversations with the anticipation that comes with its big campaigns, TV commercials with Shopee brand ambassadors, and TV specials where users can win big raffle prizes, watch performances by their favorite celebrities or K-pop idols, and get the best deals and promos they can instantly “add to cart” and check out during the show.
Campaigns such as 9.9 Super Shopping Day and 11.11-12.12 Big Christmas Sale
Shopee continues to provide convenience and greater cost savings for its consumers with its yearly double-digit campaigns. The recent Shopee 9.9 Super Shopping Day and 11.11-12.12 Big Christmas Sale achieved multiple milestones, including 9.5 million items sold in the first hour of 9.9 in Metro Manila alone, over 270 million plays on Shopee Prize last 11.11, and a 14x surge in Shopee Mall orders during 12.12. More and more consumers also made Shopee’s integrated mobile wallet ShopeePay their preferred payment method with over 1.5 million top-ups for 12.12 alone.
With its continuous efforts to tailor and adapt to users’ shopping needs, Shopee now also ranks 3rd on YouGov’s Global Best Brand 2021 list in the Philippines — the only e-commerce platform to make it to the list.
(Release from Shopee Philippines)
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