Vivo's iQOO phone sub-brand officially announced

It was only a matter of time. With other smartphone brands launching sub-brands these days, we were wondering when Vivo would do just that. Well, we finally got our answer today. It has introduced iQOO on China’s Weibo.

Vivo shares the first post of its sub-brand on Chinese social-media platform Weibo, which says, ‘Hello, this is iQOO‘

We’re not sure how to pronounce iQOO, much more the market it is targeting. Could it be all about the lower-end category like Xiaomi’s Redmi and OPPO’s Realme? Or could it probably focus on selling a high-end line of devices, as some reports say? How about something that’s for power-hungry users, such as Xiaomi’s Pocophone? Or will it offer everything from budget to premium phones? Think Huawei’s Honor.

Our belief is it’s something like Poco because the image shared on Weibo gives us that performance or gaming vibe.

The Vivo Philippines executives we asked earlier can’t say anything just yet. One said he does not know of any local hiring for iQOO at this time. But we do know that Vivo has been busy recruiting people for it for the Indonesian market since the second half of 2018.

And while the website iQOO.com is already live, there is nothing we can see there except Vivo’s history, focus, partnerships, and a list of some of the countries where it’s present — unfortunately. We guess the only thing we can do now is to wait. Hopefully, it won’t be that long.

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Alora Uy Guerrero

Editor-in-chief: Alora Uy Guerrero has 22 years of experience as an editor for print and digital publications such as Yahoo. She took time off journalism to manage OPPO’s digital-marketing campaigns. When not busy with her babies, she’s working on Revü, a passion project — or probably traveling or obsessing over her favorite bands, movies, TV shows, and basketball teams.