Ever since teasers of the upcoming Cherry Mobile Flare S7 Plus — for all intents and purposes, the company’s next flagship smartphone — first surfaced, many have wondered how much it will sell for.
(Update, October 1: We were right! The price and specs of the Cherry Mobile Flare S7 Plus — plus those of the Cherry Mobile Flare S7 and Flare S7 Deluxe — we placed here are spot on. We also wrote about some alternatives in 6 alternatives to the Cherry Mobile Flare S7 Plus. As for the Deluxe, read this related article: Cherry Mobile Flare S7 Deluxe vs. Xiaomi Redmi 6: Which to get?)
After all, Cherry Mobile has built a reputation as one of the go-to brands for cheap mobile devices, and the Philippines is among the most price-sensitive markets in the world. So, just how much will the Cherry Mobile Flare S7 Plus cost when it hits local stores next month? The answer, as we found out through social media, is said to be P11,999 or roughly $222 when converted to U.S. denomination today.
If true, well, it still falls below rival phones with similar specs. But if you ask us, the Flare S7 Plus will be up against an uphill task of competing against global brands like OPPO, Vivo, Huawei, Honor, and Xiaomi at the said price. And OPPO sub-brand Realme will enter the Philippine market soon.
In an earlier interview with Counterpoint, the research firm told Revü that Cherry Mobile has been struggling to sell devices above the P5,000 ($93) price point of late. It cited intense pricing pressure from Chinese companies as the biggest reason it’s failing to gain traction in more lucrative smartphone segments. It said it’s a good thing Cherry Mobile is strong in places in the provinces not penetrated by other value-for-money brands.
SEE ALSO: Top smartphone brands in the Philippines in Q2 2018
Curiously, the Flare S7 Plus will retail for more than twice Cherry Mobile’s pricing sweet spot. It’s also just a couple of thousands cheaper than popular options such as the Xiaomi Mi A2 priced at P13,990 ($259) in the Philippines.
But in fairness to Cherry Mobile, it will also throw in a free wireless charger (yes, the Flare S7 Plus supports wireless charging) to sweeten the deal for customers who pre-order the phone with a P1,000 or $19 down payment.
READ ALSO: OPPO F7 Youth gaming review: High-end gaming for less
The phone itself has some good specs, too: 6.2-inch notched LCD screen; MediaTek Helio P60 with 4GB RAM and 64GB storage; 16- and 5-megapixel rear cameras; 16-megapixel front camera that can do face unlock with the help of an infrared sensor; and fast-charging 3,050mAh battery that charges over a USB-C port.
The Cherry Mobile Flare S7 Plus will officially launch in its native country on October 12, alongside the Cherry Mobile Flare S7 and Flare S7 Deluxe budget phones.
Cherry Mobile Flare S7 Plus specs (Price: P11,999 or $222)
- 6.26-inch LCD display, 2,280 x 1,080 resolution (19:9)
- Octa-core MediaTek Helio P60 processor
- 4GB RAM
- 64GB expandable memory
- Dual 16- and 5-megapixel rear cameras with LED flash
- 16-megapixel front camera
- Face unlock using IR sensor
- Fingerprint sensor (rear-mounted)
- 3,050mAh battery
- Android 8.1 Oreo
Cherry Mobile Flare S7 Deluxe specs (Price: P5,999 or $111)
- 5.85-inch LCD display, 1,520 x 720 resolution (19:9)
- Quad-core MediaTek 6739WA processor
- 3GB RAM
- 16GB expandable memory
- Dual 13- and 2-megapixel rear cameras with LED flash
- Dual 13- and 2-megapixel front cameras
- Face unlock
- Fingerprint sensor (rear-mounted)
- 2,800mAh battery
- Android 8.1 Oreo
Cherry Mobile Flare S7 specs (Prices: P4,999 or $92 – 3GB RAM, P4,599 or $85 – 2GB RAM)
- 5.5-inch LCD display, 1,440 x 720 resolution (18:9)
- Quad-core MediaTek 6739WA
- 2GB/3GB RAM
- 64GB expandable memory
- Dual 13- and 2-megapixel rear cameras with LED flash
- Dual 13- and 2-megapixel front cameras
- Face unlock
- Fingerprint sensor (rear-mounted)
- 2,400mAh battery
- Android 8.1 Oreo
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