We might just hold on to our Apple iPhone X. The handset, which celebrates the decade-long journey of the product that helped spur the smartphone industry, is being discontinued just one year after it was launched. We just want to keep a piece of a storied device.

SEE ALSO: Apple debuts iPhone XS Max, iPhone XS flagships

The move makes sense with today’s announcement of the Apple iPhone XS, iPhone XS Max, and iPhone XR. The more premium XS units start at $999 (roughly P53,927) in the United States, the same price as the 64GB iPhone X at launch. The XR’s base model, on the other hand, retails at $749 (P40,431). The 10th-anniversary iPhone would have been right smack in the middle, which does not sound like a smart pricing strategy.

Plus, you have to understand that the 5.8-inch iPhone XS is just an incremental — not a revolutionary — upgrade to the Apple iPhone X, another 5.8-incher. The two devices look even similar.

READ ALSO: Meet the Apple iPhone XR, the new iPhone for the ‘masses’

Besides last year’s iPhone, Apple is not selling the iPhone SE and iPhone 6S anymore, too. The two models have a common denominator: They both have a headphone jack. The development marks the end of an era, as a feature that’s been a staple of many electronic products is now officially gone from any of Apple’s iDevices.

The trillion-dollar company‘s lineup, completely streamlined, is now composed of only seven models.

1. iPhone XS Max
2. iPhone XS
3. iPhone XR
4. iPhone 8 Plus
5. iPhone 8
6. iPhone 7 Plus
7. iPhone 7

Bye, Apple iPhone X, iPhone SE, and iPhone 6S!

Learn About This Author

Alora Uy Guerrero

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Editor-in-chief: Alora Uy Guerrero has 22 years of experience as an editor for print and digital publications such as Yahoo. She took time off journalism to manage OPPO’s digital-marketing campaigns. When not busy with her babies, she’s working on Revü, a passion project — or probably traveling or obsessing over her favorite bands, movies, TV shows, and basketball teams.