What many thought about the iPhone X was wrong

Many analysts had a gloomy outlook for the iPhone X. Well, they predicted wrong.

Apple today reveals that its 10th anniversary iPhone was, in fact, the best-selling iDevice every week of the quarter ending March 2018. This, despite the handset being the most expensive iPhone yet. In the Philippines, the cheapest model costs P64,490 (roughly $1,240), or P3,500($67) more than the highest-priced iPhone 8 Plus.

According to Apple CEO Tim Cook, “Customers chose the iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter.”

‘Customers chose the iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter,’ Apple CEO Tim Cook reveals.

He adds, “Since we split the line with launch of the iPhone 6 and iPhone 6 Plus in 2014, this is the first cycle we’ve had where top-of-the-line iPhone model has also been the most popular.”

This is partly in line with market-research firm Counterpoint’s most recent Market Pulse report. It disclosed that four of the five top-selling smartphones worldwide came from Apple. The list can be found below:

Apple iPhone X: 5.1 percent
Apple iPhone 8: 3.1 percent
Apple iPhone 7: 2.2 percent
Apple iPhone 8 Plus: 1.9 percent
Xiaomi Redmi 5A: 1.9 percent
Samsung Galaxy S8: 1.4 percent
Samsung Galaxy J7 Pro: 1.1 percent
Vivo Y75: 1.1 percent
Xiaomi Mi A1: 1.1 percent
OPPO R11s: 1.1 percent

Overall, the Cupertino-based company sold 52.2 million iPhones in the three months ending March 31, which increased the handset’s average selling price to $728 (P37,757) and in turn hugely contributed to its $61.1 billion revenue. It’s Apple’s sixth consecutive quarter of revenue growth. Compare those with 50.8 million units sold and an average selling price of $655 (P33,976) in the same quarter in 2017.

The tech giant also noted a 20-percent growth in developing markets. That included China, a country many had thought Apple was losing.

So the naysayers? They can keep silent… for now.

Learn About This Author

Alora Uy Guerrero

Editor-in-chief: Alora Uy Guerrero has 22 years of experience as an editor for print and digital publications such as Yahoo. She took time off journalism to manage OPPO’s digital-marketing campaigns. When not busy with her babies, she’s working on Revü, a passion project — or probably traveling or obsessing over her favorite bands, movies, TV shows, and basketball teams.