TECNO isn’t just knocking on the door of the AI-powered smartphone scene in the Philippines; it’s kicking it down today, April 23, with the launch of the TECNO CAMON 40 Series.
Enlisting Filipino pop royalty Sarah Geronimo as its ambassador, the brand is making a loud statement that it’s serious about bringing advanced imaging and AI features to the competitive local market, aiming to make “perfect snaps” effortless.
Fresh off its global reveal where we at Revü saw the lineup flexing its AI muscles at MWC 2025 in Barcelona, Spain, TECNO is confirming that three models are hitting Philippine shores starting April 24: the top-tier TECNO CAMON 40 Premier 5G, the high-performing TECNO CAMON 40 Pro 5G, and the base TECNO CAMON 40. As speculated in our earlier coverage based on e-commerce listings, the CAMON 40 Pro 4G variant seems to be sitting this round out, suggesting a strategic focus on 5G or specific price brackets for the local launch.
The core pitch revolves around embedding AI deeply into the user experience, moving beyond simple photo filters. The star feature is arguably the “AI One-Tap FlashSnap.” The company claims this uses AI to optimize camera startup and continuous shooting, letting you take sharp photos of fast-moving subjects — like Sarah Geronimo’s energetic performances or, as she puts it, “tons of photos of my fur baby” — without the usual blur. AI algorithms also analyze motion and cherry-pick the best frames, working to ensure you nail those fleeting shots. Powering this on the Premier 5G is the MediaTek Dimensity 8350 Ultimate, which TECNO boasts delivers a hefty 330% jump in AI performance compared to previous chips.
Photography hardware gets a notable boost too, especially on the CAMON 40 Premier 5G. It packs a 50-megapixel Sony LYT-701 main sensor promising better light gathering, paired with a 50-megapixel ultrawide and a 50-megapixel periscope telephoto. TECNO even talks up a shutter speed faster than a human blink. The CAMON 40 Pro 5G isn’t slouching either, already bagging Dxomark’s “Smart Choice Label” for 2025 and ranking number one in their sub-$600 (sub-P34,000) global camera tests — a significant nod to its imaging capabilities right out of the gate. Across the series, TECNO is also pushing its updated Universal Tone tech for more accurate and inclusive skin-tone representation in portraits.
Our preview of the TECNO CAMON 40 Pro 5G. Our review of this particular TECNO CAMON 40 Series model will be up by tomorrow, April 24
Beyond the camera, AI permeates other functions. The “360° AI Call Assistant” promises AI-driven noise cancellation, real-time call translation (even via Bluetooth headphones on Android, a claimed first), auto-answer, and call summaries. AI tools for writing assistance, image extending, object removal (AI Eraser 2.0), and Google’s Circle to Search are also part of the package, running on the brand’s HiOS 15 based on Android 15.
TECNO hasn’t forgotten durability. The TECNO CAMON 40 Premier 5G and TECNO CAMON 40 Pro 5G models boast IP68 and even IP69 ratings, meaning they should handle dust and hot water jets, while the base TECNO CAMON 40 gets a respectable IP66 splash resistance. Corning’s Gorilla Glass 7i provides screen protection, and the company touts 360-degree drop resistance and TÜV Rheinland certification for 72-month lag-free performance on the higher-end models. Design-wise, they retain the familiar side-axis camera module look but add a “Swan-neck Curve” for a supposedly more ergonomic feel.
Pricing and availability
The TECNO CAMON 40 Series officially goes on sale tomorrow, April 24, across TikTok Shop, Shopee, and Lazada, with the CAMON 40 and CAMON 40 Premier 5G also hitting retail stores then. The CAMON 40 Pro 5G follows in physical stores after May 10. Pricing starts at P9,999 ($177) for the CAMON 40, jumps to P12,999 ($230) for the CAMON 40 Pro 5G with 8GB RAM and 256GB storage and P14,999 ($265) for the 12GB/256GB variant, and tops out at P21,999 ($389) for the CAMON 40 Premier 5G.
Early birds get deals: The 8GB TECNO CAMON 40 Pro 5G is down to P10,999 ($194) on TikTok Shop from April 24 to April 30, and the 12GB version is P12,999 ($230) on Shopee during the same period, both with free limited-edition gift sets including a Bluetooth speaker and power bank.
Offline preorders for the TECNO CAMON 40 Pro 5G run from April 24 to May 10 with discounts and bonus points, alongside installment offers. Swing by this site to preorder.
With its aggressive AI push, celebrity endorsement, and competitive pricing, TECNO is clearly betting big on the CAMON 40 Series to shake up the smartphone market in the Philippines.
More in this press release
TECNO CAMON 40 Premier 5G specs
- 6.67-inch LTPO AMOLED curved display, 1.5K resolution, 144Hz refresh rate, HDR, Corning Gorilla Glass
- 4nm MediaTek Dimensity 8350 5G chipset
- Mali-G615 GPU
- 12GB RAM
- 256GB storage
- Triple 50-megapixel main, 50-megapixel ultrawide, 50-megapixel periscope telephoto with 3x zoom rear cameras
- 50-megapixel front camera with autofocus
- Under-display fingerprint reader
- HiOS 15 based on Android 15
- 5,100mAh battery with 70-watt fast charging
- Stereo speakers
- Color options: Emerald Lake Green, Galaxy Black
TECNO CAMON 40 Pro 5G specs
- 6.78-inch AMOLED curved display, 1.5K resolution, 144Hz refresh rate
- 4nm MediaTek Dimensity 7300 5G chipset
- Mali-G615 GPU
- 8GB/12GB RAM
- 256GB storage
- Dual 50-megapixel main, 8-megapixel ultrawide rear cameras
- 50-megapixel front camera with autofocus
- Under-display fingerprint reader
- HiOS 15 based on Android 15
- 5,200mAh battery with 45-watt fast charging
- Stereo speakers
- Color options: Emerald Lake Green, Galaxy Black, Glacier White
TECNO CAMON 40 specs
- 6.78-inch AMOLED curved display, FHD+ resolution, 120Hz refresh rate
- 6nm MediaTek Helio G100 Ultimate 4G chipset
- Mali-G57 MC2 GPU
- 8GB RAM
- 256GB storage
- Dual 50-megapixel main, 8-megapixel ultrawide rear cameras
- 32-megapixel front camera
- Under-display fingerprint reader
- HiOS 15 based on Android 15
- 5,200mAh battery with 45-watt fast charging
- Stereo speakers
- Color options: Galaxy Black, Glacier White
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