The PC market in the Philippines got a serious reality check in 2023. According to the International Data Corporation’s latest tracking data, the market tanked by a considerable 24.2% compared to the previous year, with total shipments reaching only 1.89 million units.
Even with a slightly optimistic end to the year that saw a 10.5% annual increase in the fourth quarter, the local PC market registered a substantial decline overall last year. Interestingly, even as HP and Lenovo saw some growth in the commercial space, it was Acer that stayed steady as the top brand with consistent consumer demand in the Philippines.
Acer remained No. 1 in the country, with a 26.5% market share, followed by Lenovo, HP, and ASUS, with shares of 21.5%, 12.8%, and 10.2%, respectively. Rounding out the top five is Dell with 7.6% of the local PC market.
IDC blames a mix of weak consumer demand early in 2023 and cautious inventory management by PC vendors for the downturn. The research firm added that the government hitting a major spending roadblock in the first half of 2023 made things worse, with only a minor recovery later in the year. Both the private sector and consumer market held a cautious stance about making big technology purchases as well.
Unfortunately, vendors are still playing it safe with their inventory so far this year. But there’s hope — shipments are forecasted to rebound by 26.5% in 2024, as per IDC. This anticipated growth is largely linked to the education sector, where over 490,000 laptops are expected to be delivered as part of the Department of Education’s computerization program.
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