Tecno has announced its partnership with internationally renowned actor Chris Evans as its brand ambassador.
Best known for his role as Captain America in the Marvel Universe series of films, the celebrity embodies many of the qualities that have been synonymous with Tecno, especially the brand’s “Stop at Nothing” philosophy, which aims to inspire people to always be young at heart and never stop pursuing excellence.
Talking about the partnership with Tecno, Chris Evans said: “I am happy to partner with Tecno, an innovative brand that provides consumers in emerging markets with the newest smartphone technology. Whether it’s a phone call with someone you love or an image you capture to keep as a meaningful memory, technology is at the center of it all. It’s inspiring to work with such a great brand that stops at nothing to encourage people to explore more possibilities.”
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“Chris Evans embodies our ‘young at heart’ brand motto and our pursuit of excellence,” Tecno Mobile general manager Stephen Ha explained. “This partnership with him enhances our continuous global footprint and helps to highlight the brand’s upgraded product design, which is increasingly fashionable, energetic, and constantly pioneering.”
Ha added that the association with Chris Evans, and previously partnering with the Manchester City Football Club as part of its global brand-upgrading strategy, will enable the company to go further on its quest to become a globally recognized brand.
Chris Evans led the debut of the Tecno Camon 17 on May 4 and will be featured in Tecno’s brand campaigns in emerging markets, including the Philippines.
(Advertorial)
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