As earlier reported, LG has made the LG V10 official in the Philippines. For the uninitiated, the V10 is the Korean electronics maker most premium phone yet, with a P37,990 price tag to show for it. It succeeds the G4 as LG’s flagship smartphone and has all the bells and whistles you’d expect in a top-tier offering, plus a couple of attractions that make it stand out from the competition.

The LG V10 has all the usual tropes of a modern Android powerhouse.

It has all the usual tropes of a modern Android powerhouse: a vibrant 1,440 x 2,560 IPS display swathed in a protective layer of Gorilla Glass 4; a hexa-core Qualcomm Snapdragon 808 processor armed with a generous serving of RAM (4GB) and onboard storage (64GB); a fingerprint sensor; and a rear-facing camera that’s mechanically similar to the G4’s, which is to say it’s capable of close-to-DSLR-quality photos.

Throw in an always-on, secondary display for notifications, recent contacts, and apps you want quicker access to and a casing that’s part metal, part plastic, part rubber, and all impressive from a build quality standpoint, and you’ve got LG’s most serious effort yet to usurp Samsung’s place in the Android hierarchy.

It will sell for P37,990, which is a tougher pill to swallow than the cost of an unlocked Galaxy S6 or Galaxy Note 5.

But then there’s the price. And oh, that price: Sans a contract, the V10 will sell for P37,990, which is a tougher pill to swallow than the cost of an unlocked Samsung Galaxy S6 or Galaxy Note 5. I guess we’ll have to see how it performs on the market in the coming months. The LG V10 hits stores tomorrow, November 26.

Specs of the LG V10 (Price in the Philippines: P37,990):
* LTE
* Hexa-core Qualcomm Snapdragon 808 CPU
* 4GB RAM
* 64GB internal storage
* microSD card slot
* 5.7-inch IPS display with Corning Gorilla Glass 4 (1,440 x 2,560 resolution)
* 2.1-inch secondary display
* 16-megapixel rear camera with laser autofocus, color-spectrum sensor, and f/1.8 aperture, LED flash
* Dual 5-megapixel front cameras
* 3,000mAh removable battery
* Android Lollipop 5.1.1

Image via The Verge

Video you may want to watch

LG G4 preview (raw video), taken during the phone’s launch in Singapore

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Ramon Lopez

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Reviews editor: Ramon "Monch" Lopez has 16 years of professional experience creating and editing content for print and digital publications such as Yahoo. He headed the gadgets-merchandising division of one of the Philippines’ largest retail operators somewhere in between.