If reports are accurate, we might see a new Samsung flagship immediately after the holidays. In January at the earliest. A recent post by South Korea’s Electronic Times claims: “Samsung Electronics have confirmed that it will announce its next strategic smartphone ‘Galaxy S7’ in January of next year.”
The article, citing “people in [smartphone] parts industries” as its source, adds that Samsung finalized the Galaxy S7’s design in September of this year, and that the Korean company is currently sourcing components for the device.
It’s obvious why Samsung would choose to launch the Galaxy S7 so early: The company wants iPhone 6s hopefuls to reconsider their choice.
Android fans may recall that the Galaxy S6 debuted in March of this year. That would give its successor a two-month head start.
Not that getting an advantage over 2016 flagships is the ultimate goal here; it’s obvious why Samsung would choose to launch the Galaxy S successor so early: The company wants iPhone 6s hopefuls to reconsider their choice. It’s a Hail Mary play, especially considering it would probably take Samsung longer to release the phone, but it’s a risk the Seoul-based firm is reportedly willing to take.
And it’s easy to see why: Amid positive feedback for the Galaxy S6 from critics, Samsung failed to reverse its fortunes in the mobile business, with the company reporting a startling 38 percent decline in smartphone profits earlier in the year.
On a related note, Samsung has seen its market share improve in the Philippines recently, so it’s not all doom and gloom for the company.
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