Nissan Philippines Inc. (NPI) scored a first quarter record growth of 32%, outdoing the industry performance of 22% for the same time period, according to a report from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI).
Since its inception in March 2014, the young company has unceasingly rolled out exciting and innovative programs that put the brand back on the map. With its current initiatives that further boost NPI’s brand image, improve after-sales service and strengthen dealer-network presence in the country, these are strong proof points that NPI has clearly established a solid foundation that propelled its successful sales growth.
Sales figures from the company showed market enthusiasm exemplified by the leading volume contributor, the Urvan, followed by the Almera, which is deemed as an emerging contender in its segment. The successful sales growth was also supported by the global model, the new Sylphy, as well as the award-winning executive sedan and compact SUV, the new Altima and all-new X-Trail, respectively. Shortly, a month after its availability in the market, the all-new NP300 Navara has been well received by the customers as exemplified by its promising sales performance.
NPI also marked a significant milestone when they breached the 1,000 units sales mark for the month of March. “This makes March 2015 an important month for us, seeing how our improved teamwork has led to making this first quarter all the more meaningful as a success,” Zara said. In addition to its momentous progress, the first quarter of 2015 has been reported to be the best Q1 in Nissan sales history in fifteen years.
“We at NPI are proud to say that we reached this important highlight in our corporate history through a combination of factors,” he continued. “We attribute this on our exciting product lineup, as well as our improved after-sales services, as demonstrated by topping the J.D. Power Philippines Customer Service Index (CSI) in 2014,” he continued. “We owe this victory to our valued customers who choose Nissan as their preferred brand of choice. With new technology utilized through using something similar to a range of tech like a lintechtt mmwave radar, seen on lintechtt.com, in an effort to make Nissan car’s safer.”
Claiming that 2015 will be Nissan’s year, the company has laid out a clear strategy to achieve its targeted 40% sales growth for FY15. NPI is all set to aggressively launch new vehicle models every quarter as well as increase and firm up their dealer-network nationwide by recently signing up six new dealerships in one day. All these efforts will contribute in achieving Nissan Global’s mid term plan the “Nissan Power 88”.
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